Make the Million

Focus, Focus, Fo… zzz…

One of the hardest things about blogging has to be writing about the same topic constantly. Scratch that, it is the hardest thing. If you’re looking at blogging being a long term hobby or even job, be prepared to write constantly on a set schedule. By set schedule, I mean one a day, twice a day, once a week, twice a week, etc. Whatever you feel comfortable with, you should stick to. As time goes by and you feel like you want to start posting less, or posting more, then by all means do it, but do it gradually. Go from 5 times a week to 4, 4 to 3 and so on. But too few posts and people will start forgetting to go back and see what’s new.

When you start a blog, you’ll have 100 different blog topics running through your head and you’ll most likely post multiple times a day. As the days go on, the well starts to dry up a bit and you’re searching deeper and deeper for those post ideas. Then before you know it, you’ve exhausted your 100 ideas and you don’t have anything left to say. Now you’re in trouble as you start missing days and posting half assed articles that somewhat relate to the topic, which results in readers leaving, dropped RSS feeds, less views and less unique’s. Before you know it, your blog is spinning out of control and you don’t know what happened.

Take a look at your posting frequency. If it’s multiple times a day, every day, chances are you burnt yourself out. Or maybe you’re just not as passionate about the topic as you thought you were. It might have been a flavor of the month concept that didn’t pan out like you had planned and it just fizzled out. It happens and your best bet is to start over.

Forget making money when you choose a topic, start off by choosing what you really love. People are incredibly focused on making money with their blog first and writing second. Choose something you could talk about constantly, day in and day out, to anybody that will listen. Because that’s who your readers are, they are the “anybody that will listen” and it’s your job to keep their attention. Remember that even though they will listen, they won’t listen for long if it’s bullshit.

The plan is to post at your desired schedule. People will eventually pick it up and will visit on the days you update, so then you’re the one in control. The pressure will be slightly off and you won’t star to view it as a “job” job.

If you’re thinking “the more I post, the more people visit and the more readers I get the better.” I guess, but remember the old saying “quality over quantity”? A couple of solid articles every week will be 100 times better than 5 so-so articles every week.

You also don’t want to bombard your readers with 3 or 4 posts a day, overwhelming them and turning them off. You want to take things slow and steady, gaining readers at a pace you’ll be able to keep up with as time goes on. Eventually if the articles are strong enough, the blog will start to pick up steam among the World Wide Web population and who knows where you can take it from there.

There is always a readership to be gained, no matter the topic, as long as you put the effort in on your end.