Make the Million

Focus, Focus, Focus.

While reading beginner’s guides and articles to blogging, the first point made was always pick a topic you’re passionate about and one you can focus on month after month, until your blog is old and gray.

Depending on the topic, this might be easy to do or it might be a little difficult. Starting this blog, we thought that a blog on making money and talking about the different ways to make money was focused. Well, two weeks in we had to redo the blog because it’s wasn’t as focused as we thought.

Putting yourself in your reader’s shoes, or even just taking into account what you do when you read other blogs will help you better understand focus.

For instance, you’re looking for a blog on running shoes and when you Google it, the first blog to come up is “ShoeBlog.” Once you start browsing shoe blog, you notice that there’s equally as much information about running shoes as there is on dress shoes, hiking boots and everything in between. So you flip off ShoeBlog and go back to Google until you find a blog specifically on running shoes.

Well your readers will feel the same way if they’re looking for specific information on a subject and find too many sub-topics in your blog. It’s much better to focus on one topic for many reasons like:

• easier to find in Google & keyword strength
• easier to read and better structure

and more.

Easier to find in Google and Keyword Strength

If you were to type in “dogs” in Google, the matches would be 246,000,000, but if you were to type in “Siberian Husky dogs” the matches would be 437,000. So a blog focused on dogs in general would have millions of other competing websites against it, while a blog on Siberian Huskies would only have half a million. It makes your blog easier to find and give you a better chance at attracting a large readership. Your keyword strength would also be stronger for Siberian husky’s since your competition isn’t anywhere near as big as it is for dogs, again allowing people to find you easier.

Easier to Read and Better Structure

Having a blog on a specific topic will make the blog neater, more organized and easier for your reader to find the information they’re looking for. If the blog has scattered information on 100 different categories within your topic, it can make the blog look messy and unorganized, resulting in people leaving the blog for a different blog.

However, it’s not all black and white in regards to choosing a topic and writing about it. Sometimes your topic needs a lot of sub topics because they’re important in writing about your main topic. Well the dilemma that stems from that is a tricky one. You’ll have to do your best to keep it all in check and link them together into one cohesive blog. Even a blog on Siberian Huskies will have sub topics on different types of Siberian huskies so you could either narrow it down even more and blog about black Siberian Huskies or white Siberian Huskies, or include them all in your blog.