Make the Million

John Chow E-Book Review Part 2

Chapter 5 places a large emphasis on RSS feeds and the importance of supplying one for your readers. There are paragraphs on how to increase your RSS subscription and why you should offer a full RSS feed, RSS button placement and monetizing your RSS. Out of all the chapters, this one is my least favorite. It’s not as if the information is bad, it is helpful, but it’s too basic. Asking people to subscribe to your RSS? Place the button where it’s visible? Don’t show your RSS feed count when it’s low? This could all be summed up in 1 paragraph in another section. This chapter should be a topic in another chapter, not a full chapter on its own.

Chapter 6, labeled Monetize You Blog, is where the EBook really starts to shine, which makes sense since the book is called Make Money Online with John Chow dot Com. Paragraphs on ad placement, affiliate marketing, how to hide affiliate links instructions, a big ReviewMe section offering advice and tips and more. It even has a break down on how to use Kontera and text link ads. There are numerous examples, supporting numbers and websites that help reinforce this chapter. From here on out, the book just gets better, which makes the previous chapters seem like an introduction to this point.

Chapter 7 is about Search Engine Optimization for the almighty Google. It’s a fairly detailed chapter covering topics like adding AdSense, explaining the Google bid gap and using competitive ad filters. It’s well written and easy to follow, explained in-depth and most of all, it’s helpful. The best part of this chapter is easily the section with directions on using Google section targeting. Browsing through hundreds of blogs I’ve seen tons of ads that had nothing to do with the content of the blog and following these instructions will solve that problem.

Chapter 8, the final chapter I’ll be reviewing since 9 is about how John got started, is about promotion. It starts off with a section John calls “evil blog promotion”, which is different ways of exploiting loopholes to increase traffic to your site. There are 4 listed here, each explained with a paragraph and then awarded an “evil” rating. Some people might complain, claiming it’s unethical to use these methods but in a saturated market like blogs, it might be best to use everything you can to get ahead. There’s a list on linking strategies, an explanation on link baiting, deep linking importance and commenting importance. Again, detailed paragraphs explaining the how-to’s and why you should do it for each topic discussed, making this chapter a good way to end the EBook. The focus here is strong networking with other blogs through different means and using blog services to help gain more and more traffic, thus gaining more and more money.

Final Thoughts:

John Chow wrote an informative, interesting and helpful EBook. The first 5 chapters seem like while John was writing them, his mind was focused and looking forward to chapter’s 6, 7 and 8 and he couldn’t wait to write about them. While they’re by no means bad chapters, quite the opposite, the book really start at 6. This book is a very good read and I recommend you download it and give it a shot, because even learning a few new things here will pay out in the long run.