Make the Million

Schedule, Schedule, Schedule

So you’ve picked a topic, started your blog and decided on a posting frequency. Let’s say you picked, oh I dunno, 5 times a week. You’re dead set on 5 times a week and it’s going swimmingly so far. Your posts are in depth, smart and informative. But week 4 rolls around and somethings come up, causing you to have an even busier week than normal. Chances are you aren’t a full time blogger, so you might have school, work or family getting in the way of your sweet, sweet blogging. You find yourself with a smaller window to post, the posts are shorter and more general, not as informative and much more rushed.

Well, that’s where schedule comes into play. There’s always going to be something that will come up that prevents you from fully focusing on your blog as much as you’d like, so when settling on a posting frequency it’s important to take into account the possibility of something distracting you.

So what can you do about this? Well, you write your blog in advance. Pretty simple, right?

The way I chose to revamp my blog and posting schedule is post twice a week, Wednesday and Friday, so that I can write on the weekend and I have Monday and Tuesday as an emergency buffer just in case something interferes with my weekend writing.

Not everyone will have the luxury of doing this, I know.

Depending on the type of blog, you might have to post everyday because there is a constant stream of information on the subject coming at you daily. It’s all about being prepared in advance, that’s why it’s necessary to flesh out your chosen topic before you start writing. If your topic has new information every day, are you able to write about it every day?

But what if some kind of discovery is made that relates to your topic or a special event is happening that only comes once a year? Then you’re going to have to post more, a lot more.

For example, you have a topic on “Designer Shoes” and you’re posting twice a week on the different pairs that comes out, your thoughts on how they look, how they feel, etc. Then fashion week rolls around, where there is an influx of new shoes coming out daily. You’re going to have to post daily to keep up, because the other blogs out there on shoes will be updating multiple times a day.

The bottom line is, you have to take your blog seriously to be taken seriously.

So if you chose a topic you really, really, really, really, really enjoy you shouldn’t have any problems.

But you probably still will.